Rebrand: Goodbye Beastmode, Hello Side Hustle Brand
Sooner or later it is time for a change. While Beastmode was a great success and allowed me to do some great things for the veteran community, but it wasn't my name to use. The name was trademarked and even though the designs were different and in different communities, it still belonged to someone else and was not mine to use. Shutting it down was a hard pill to swallow because of all of the great things that were accomplished with it. Finding a new name is difficult because I want it to carry that same fire, motivation, and passion that I had with Beastmode. Previously, I was only in the Jeep and 4x4 communities with that brand and now I have an opportunity to expand into other communities and avenues. Change is tough, but it will be a good thing and hopefully allow me to give back on a bigger scale.